From the aptly named Special Creative Projects team (an in-house agency at Nordstrom) came, among many other things, highly collaborative pop-up shops, each of which entailed a uniquely branded and newly built out site and shop experience.
Fast-paced and ever-evolving, we were a niche team tasked with breaking walls, developing multiple shops at any given moment, experimenting with new UI experiences, and making stuff happen with speed, precision, and really high standards. These massive campaigns focused on growing and evolving the brand, serving more people, and partnering with new-to-Nordstrom and emerging brands.
Premium tech accessories—from key finders and smart scales to VR navigators and drones that move with a wave of your hand—from Sonos, DJI, Polaroid, PowerVision, ChefSteps and so. Much. More. I should know, I wrote cute little merch signs for almost all of them.
From shop build to final execution, I concept’ed, planned, and executed ideas big and small, written and image. Think copy for a full-scale, site-in-site experience; editorial content development for omni-channel assets including emails, ads, store signage, wayfinding, bite-sized product storytelling, blog content, and event materials.
online / offline —
online / offline —
The aesthetic, online & offline, was inspired by Tron (bc ofc) and circuit boards. The site experience featured parallax scroll, pop-up modals, and a teeny tiny drone cursor I felt was a crucial (crucial!).
that email life —
that email life —
irl stuff —
irl stuff —
thanks, it's longform —
thanks, it's longform —
I decided a how-to demo with the ChefSteps Joule Sous Vide tool was non-negotiable, but our limited resources called for industriousness and ingenuity and calling in favors (#community). I gathered collaborators-turned-models, bought a bunch of food, and busted out my favorite camera. 100% worth it.
