SENIOR WRITER & CAMPAIGN LEAD, CREATIVE STRATEGY MICROSOFT 2018–PRESENT
Advocate for brand and campaign evolution, A/B testing, resources for new UI features and functionality, editorialized content, and more dynamic user experiences overall.
Work closely with design, art direction, and stakeholders to concept and oversee the execution of campaigns.
Manage the brand deck for voice and tone.
Help grow junior writers and regularly edit/review the work of other writers.
SENIOR WRITER & EDITOR, SPECIAL PROJECTS + DESIGNER NORDSTROM 2015–2018
Strategized big ideas and executed copy deliverables across all channels (digital, ads, print, signage, blogs, emails, direct mail, etc.) for behemoth projects like the Nordstrom x Nike concept shop and Pop-In@Nordstrom shops; high-profile Designer Collections pop-ups, campaigns, and events; and biannual Fashion Week experiences.
Conducted interviews; produced creative strategy decks; juggled all in-flight campaigns, monthly Pop-In Shops, and ongoing Designer Collections content (emails, ads, site placements) at any given time.
Reevaluated, tested, and optimized the email platform to create more editorial, engaging marketing content for a 21% increase in YOY demand (compared to the company average of 10%)—with minimal data and without increased allocation.
CO-OWNER & PHOTOGRAPHER, WEDDINGS + ENGAGEMENTS MAX & SAM PHOTOGRAPHY 2012–PRESENT
I'm one-half of a duo that willingly documents tear shedding, secures boutonnières, gets sprayed by cans of PBR, and plunges headfirst into the middle of flailing limbs on a dance floor.
Establish lasting client relationships (so much so that we regularly take vacations with clients-turned-buds), be a Jane of All Trades and carry everything anyone might need while having their photo taken, employ acrobatic flexibility when faced with the unexpected (which is always), and routinely soothe everyone’s nerves.
MAKER + CONSULTANT FREELANCE PHOTO, COPY + ART 2006–PRESENT
Tell big stories in small spaces for individuals and larger brands.
Create copy voices/decks, advise content flow and execution, ghost write.
Make editorial, portrait, and art-based imagery; provide art direction.
Occasionally teach classes and workshops (art, craft, etc.).
Selected features, exhibits, and clients include: Nordstrom, Seattle Met Magazine, Composition | Home, UBER, SOSH, Susy Sun Music, Prism, Cairo, Common Area Maintenance, Photo Center NW, STYLO Digital Agency, Parfum Magnét, Cosmic Twin Jewelry, Sandpoint Gallery
MARKETING COPYWRITER, DIGITAL CREATIVE NORDSTROM 2014–2015
Brainstormed and executed all copy deliverables for large campaigns (site placements, emails, blog content, social media, video captions, ads, print, signage).
Worked closely with design and other creative teams, UX, merchandising, and strategy to produce seamless user experiences.
Wrote weekly site content, emails, and ads for several divisions and brands, flexing tone for each target audience as necessary.
Produced A/B testing versions for ads, emails, and campaigns.
In addition to my normal workload, I regularly contributed fresh copy and photography to the Nordstrom blogs, and produced creative strategy decks, guides, and glossaries.
PRODUCT COPYWRITER, DIGITAL CREATIVE NORDSTROM 2012–2014
Wrote concise yet evocative product copy for many different divisions and brands, tactfully inserting key words and phrases for SEO value without diminishing the pliant Nordstrom voice.
Collaborated with the proofing team to establish new house style standards.
Updated and launched copy voices for new brands and departments (like Topshop and Savvy).
Worked closely with buying and operations in order to write tens of thousands of copy pieces a year while accommodating a 30% YOY growth in volume.
SERVICE MANAGER WELLS FARGO 2008–2012
Managed direct reports, banking operations, regulatory performance (including year-round audit prep), product information, and highly competitive sales goals with a focus on maintaining client relationships while growing the business.
Tailored products and packages to individual client needs including well-rounded financial advising to meet a diverse range of lifestyle needs.
Interviewed and hired team members; guided employee growth and career development.
Promoted a culture of camaraderie, service, and attention to detail.
EXHIBITION CO-DIRECTOR SANDPOINT GALLERY 2008–2008
Collaborated with a team to concept, install, manage, and take down a collective exhibition of 30+ artists.
Was solely responsible for designing and producing signage, artist biographies, and lookbook materials for aesthetic and experiential cohesiveness.