SENIOR WRITER/CAMPAIGN LEAD MICROSOFT 2018–PRESENT

SENIOR WRITER/EDITOR NORDSTROM 2017–2018

SPECIAL PROJECTS WRITER/CREATIVE NORDSTROM 2015–PRESENT

Concept and strategize big ideas, and execute copy deliverables across all channels (digital, ads, print, signage, blogs, emails, direct mail, etc.) for behemoth projects like the Nordstrom x Nike concept shop and Pop-In@Nordstrom shops; high-profile Designer Collections pop-ups, campaigns, and events; and biannual Fashion Week experiences.
Conduct interviews; produce creative strategy decks; juggle all in-flight campaigns, monthly Pop-In Shops, and weekly Designer Collections content (emails, ads, site placements) at any given time; figure out what mall assets are (because apparently those are still a thing).
Reevaluate, test, and optimize the email platform to create more editorial, engaging marketing content for a 21% increase in YOY demand (compared to the company average of 10%)—with minimal data and without increased allocation.
Get scrappy, make new things and push boundaries, revamp editorial voices.

CO-OWNER + PHOTOGRAPHER MAX & SAM PHOTOGRAPHY 2012–PRESENT

We're in the business of weddings, engagements, and general adventuring; I'm one-half of a duo that willingly documents tear shedding, secures boutonnières, gets sprayed by cans of PBR, and plunges headfirst into the middle of flailing limbs on a dance floor.
Maintain an active social media voice, brand, and blog.
Establish lasting client relationships (so much so we took an Icelandic vacation with clients-turned-buds).
Be a Jane of All Trades and carry everything anyone might need when getting their photo taken.
Employ (acrobatic) flexibility when faced with the unexpected—which is always when it comes to larger-than-life festivities.

MAKER + CONSULTANT FREELANCE PHOTO, COPY + ART 2006–PRESENT

Tell big stories in small spaces (for individuals and larger brands).
Create copy voices/decks, advise content flow and execution, provide art direction.
Write advertising, narrative, informational, and marketing copy.
Make editorial, portrait, and art-based imagery.
Teach classes and workshops (art, craft, etc.).
Selected features, exhibits, and clients include: Nordstrom, Seattle Met Magazine, Composition | Home, UBER, SOSH, Susy Sun Music, Prism, Cairo, Common Area Maintenance, Photo Center NW, STYLO Digital Agency, Parfum Magnét, Cosmic Twin Jewelry, Sandpoint Gallery

ART DIRECTOR, PHOTOGRAPHER, WRITER WRIT & WORN 2013–2015

Co-founded Writ & Worn, a constantly evolving art blog that used imagery, prose, and collaborative efforts to stitch narratives and draw stories.
Delved into all of the sordid stuff we spend a lot of time trying to forget.

DIGITAL CREATIVE MARKETING COPYWRITER NORDSTROM 2014–2015

Brainstormed and executed all copy deliverables for large campaigns (site placements, emails, blog content, social media, video captions, ads, print, signage).
Worked closely with design and other creative teams, UX, merchandising, and strategy to produce seamless user experiences.
Wrote weekly site content, emails, and ads for several divisions and brands, flexing tone for each target audience as necessary.
Produced A/B testing versions for ads, emails, and campaigns.
In addition to my normal workload, I regularly contributed fresh copy and photography to the Nordstrom blogs, and produced creative strategy decks, guides, and glossaries.

DIGITAL PRODUCT COPYWRITER NORDSTROM 2012–2014

Wrote concise yet evocative product copy for many different divisions and brands, tactfully inserting key words and phrases for SEO value without diminishing the pliant Nordstrom voice.
Collaborated with the proofing team to establish new house style standards.
Updated and launched copy voices for new brands and departments (like Topshop and Savvy).
Worked closely with buying and operations in order to write tens of thousands of copy pieces a year while accommodating a 30% YOY growth in volume.

SERVICE MANAGER WELLS FARGO 2008–2012

Managed direct reports, banking operations, regulatory performance (including year-round audit prep), product information, and highly competitive sales goals with a focus on maintaining client relationships while growing the business.
Tailored products and packages to individual client needs including well-rounded financial advising to meet a diverse range of lifestyle needs.
Interviewed and hired team members; guided employee growth and career development.
Promoted a culture of camaraderie, service, and attention to detail.

EXHIBITION CO-DIRECTOR SANDPOINT GALLERY 2008–2008

Collaborated with a team to concept, install, manage, and take down a collective exhibition of 30+ artists.
Was solely responsible for designing and producing signage, artist biographies, and lookbook materials for aesthetic and experiential cohesiveness.