MAKER + CONSULTANT FREELANCE PHOTO, COPY + ART 2006–PRESENT
Tell big stories in small spaces for individuals and brands.
Create copy voices/decks, advise content flow and execution, ghostwrite.
Make editorial, portrait, and art-based imagery; provide art direction.
Occasionally teach classes and workshops (art, craft, etc.).
Selected features, exhibits, and clients include: Nordstrom, Tiny Asteroid, GlamHive, UBER, Susy Sun Music, United Way, Prism, Cairo, Common Area Maintenance, Photo Center NW, STYLO Digital Agency, Parfum Magnét, Cosmic Twin
SENIOR WRITER & CAMPAIGN LEAD, CREATIVE STRATEGY MICROSOFT 2018–2019
Advocated brand and campaign evolution, testing and optimization, resources for new UI features and functionality, editorialized content, and more dynamic user experiences overall.
Worked closely with design, art direction, and stakeholders to concept and oversee the execution of campaigns.
Advised on all things copy and content strategy; governed the editorial brand deck.
Helped grow junior writers and edited/reviewed the work of other writers.
CO-OWNER & PHOTOGRAPHER, WEDDINGS + ENGAGEMENTS MAX & SAM PHOTOGRAPHY 2012–2019
I was one-half of a duo that willingly documented tear shedding, secured boutonnières, got sprayed by cans of PBR, and plunged headfirst into all the flailing limbs on a dance floor.
Established lasting client relationships, was a Jane of All Trades and carried everything anyone might need while having their photo taken, employed acrobatic flexibility when faced with the unexpected (which was always), and routinely soothed everyone’s nerves.
SENIOR WRITER & EDITOR, SPECIAL PROJECTS + DESIGNER NORDSTROM 2015–2018
Strategized big ideas and executed copy deliverables across all channels (digital, ads, print, signage, blogs, emails, direct mail, etc.) for behemoth projects like the Nordstrom x Nike concept shop and Pop-In@Nordstrom shops; high-profile Designer Collections pop-ups, campaigns, and events; and biannual Fashion Week experiences.
Conducted interviews; produced creative strategy decks; juggled all in-flight campaigns, monthly Pop-In Shops, and ongoing Designer Collections content (emails, ads, site placements) at any given time.
Reevaluated, tested, and optimized the email platform to create more editorial, engaging marketing content for a 21% increase in YOY demand (compared to the company average of 10%)—with minimal data and without increased allocation.
MARKETING COPYWRITER, DIGITAL CREATIVE NORDSTROM 2014–2015
Brainstormed and executed all copy deliverables for large campaigns (site placements, emails, blog content, social media, video captions, ads, print, signage).
Worked closely with design, UX, merchandising, and strategy to produce seamless user experiences.
Wrote weekly site content, emails, and ads for several divisions and brands, flexing tone for each target audience as necessary.
Produced A/B testing versions for ads, emails, and campaigns.
In addition to my normal workload, I regularly contributed fresh copy and photography to the Nordstrom blogs, and produced creative strategy decks, guides, and glossaries.
PRODUCT COPYWRITER, DIGITAL CREATIVE NORDSTROM 2012–2014
Wrote concise yet evocative product copy for many different divisions and brands, tactfully inserting key words and phrases for SEO value without diminishing the pliant Nordstrom voice.
Collaborated with the proofing team to establish new house style standards.
Updated and launched copy voices for new brands and departments (like Topshop and Savvy).
Worked closely with buying and operations teams in order to write tens of thousands of copy pieces a year while accommodating a 30% YOY growth in volume.
SERVICE MANAGER WELLS FARGO 2008–2012
Managed direct reports, banking operations, regulatory performance (including year-round audit prep), product information, and highly competitive sales goals with a focus on maintaining client relationships while growing the business.
Tailored products and packages to individual client needs including well-rounded financial advising to meet a diverse range of lifestyle needs.
Interviewed and hired team members; guided employee growth and career development.
Promoted a culture of camaraderie, service, and attention to detail.