SENIOR WRITER       NORDSTROM      2017–PRESENT

SPECIAL PROJECTS WRITER/CREATIVE       NORDSTROM      2015–PRESENT

  • Concept and strategize big ideas, and execute copy deliverables across all channels (digital, ads, print, signage, blogs, emails, direct mail, etc.) for behemoth projects like this Pop-In Shop, high-profile Designer Collections campaigns and events, and Fashion Week.
  • Conduct interviews; write creative strategy decks; juggle all in-flight campaigns, monthly Pop-In Shops, and weekly Designer Collections content tasks (emails, ads, site placements) at any given time; figure out what mall assets are (because those are still a thing).
  • Reevaluate, test, and optimize the email platform to create more editorial, engaging marketing content for a 21% increase in YOY demand (compared to the company average of 10%)—with minimal data and without increased allocation.
  • Get scrappy, make new things and push boundaries, revamp editorial voices.

CO-OWNER + PHOTOGRAPHER       MAX & SAM PHOTOGRAPHY      2012–PRESENT

  • We're in the business of weddings, engagements, and general adventuring; I'm one-half of a duo that willingly documents tear shedding, secures boutonnières, gets sprayed by cans of PBR, and plunges headfirst into the middle of flailing limbs on a dance floor.
  • Maintain an active social media voice, brand, and blog.
  • Establish lasting client relationships (so much so we took an Icelandic vacation with clients-turned-buds).
  • Be a Jane of All Trades and carry everything anyone might need when getting their photo taken. 
  • Employ (acrobatic) flexibility when faced with the unexpected—which is always when it comes to larger-than-life festivities.

MAKER       FREELANCE PHOTO, COPY + ART       2006–PRESENT

  • Tell big stories in small spaces (for individuals and larger brands).
  • Create copy voices/decks, advise content flow and execution, provide art direction.
  • Write advertising, narrative, informational, and marketing copy.
  • Make editorial, portrait, and art-based imagery.
  • Teach classes and workshops (art, craft, etc.).
  • Selected features, exhibits, and clients include: Nordstrom, Seattle Met Magazine, Composition | Home, UBER, SOSH, Susy Sun Music, Prism, Cairo, Common Area Maintenance, Photo Center NW, The Thread, STYLO Digital Agency, Parfum Magnét, Cosmic Twin Jewelry, Sandpoint Gallery

ART DIRECTOR, PHOTOGRAPHER, WRITER       WRIT & WORN2013–2015

  • Co-founded Writ & Worn, a constantly evolving art blog that used imagery, prose, and collaborative efforts to stitch narratives and draw stories.
  • Delved into all of the sordid stuff we spend a lot of time trying to forget.

DIGITAL CREATIVE MARKETING COPYWRITER       NORDSTROM      2014–2015

  • Brainstormed and executed all copy deliverables for large campaigns (site placements, emails, blog content, social media, video captions, ads, print, signage).
  • Worked closely with design and other creative teams, UX, merchandising, and strategy to produce seamless user experiences.
  • Wrote weekly site content, emails, and ads for several divisions and brands, flexing tone for each target audience as necessary.
  • Produced A/B testing versions for ads, emails, and campaigns.
  • In addition to my normal workload, I regularly contributed fresh copy and photography to the Nordstrom blogs, and produced creative strategy decks, guides, and glossaries.

DIGITAL PRODUCT COPYWRITER       NORDSTROM      2012–2014

  • Wrote concise yet evocative product copy for many different divisions and brands, tactfully inserting key words and phrases for SEO value without diminishing the pliant Nordstrom voice.
  • Collaborated with the proofing team to establish new house style standards.
  • Updated and launched copy voices for new brands and departments (like Topshop and Savvy).
  • Worked closely with buying and operations in order to write tens of thousands of copy pieces a year while accommodating a 30% YOY growth in volume.

SERVICE MANAGER       WELLS FARGO       2008–2012

  • Managed direct reports, banking operations, regulatory performance (including year-round audit prep), product information, and highly competitive sales goals with a focus on maintaining client relationships while growing the business.
  • Tailored products and packages to individual client needs including well-rounded financial advising to meet a diverse range of lifestyle needs.
  • Interviewed and hired team members; guided employee growth and career development.
  • Promoted a culture of camaraderie, service, and attention to detail.    

EXHIBITION CO-DIRECTOR       SANDPOINT GALLERY      2008–2008

  • Collaborated with a team to concept, install, manage, and take down a collective exhibition of 30+ artists.
  • Was solely responsible for designing and producing signage, artist biographies, and lookbook materials for aesthetic and experiential cohesiveness.