justice & equity for ppl & the planet

As a creative consultant and copy ACD, I help you figure yourself out and connect with your people. I’ve had the fortune of partnering with cool brands to lead, evolve, and execute projects both internal (creative branding) and external (creative branding in the wild).

Recent work includes sustainability and DI&B-related campaigns, creative branding and direction, voice and content development, rebrands and brand launches, ghostwriting, and creative strategy and execution for startups like Certified B Corps LITA by Ciara, Good Man Brand, and HUMAN NATION as well as established players like Microsoft, Amazon, and Keds.

More examples of non-confidential branding and brand-evolution work available upon request.

I worked closely with Millie design studio to develop, redesign, and launch The House of LRC’s impact page. I edited, streamlined, and organized existing information and developed net-new content for climate-conscious shoppers. These resources are generally pretty dense—for good reason; it’s crucial to be thorough, transparent, and avoid greenwashing—so it’s important to distill complex ideas into clear, conversational copy held and organized within a more approachable UX.

The end result was conversational yet informative copy and an intuitive, expandable design for a more empathetic user-directed experience.

Click the comp below to access the live site and dig into all the modules. A few of the expandable modules are included below the unexpanded comp.

A Black-founded company, The House of LR&C is committed to representation, equity, and always celebrating Black joy. My goal as a creative consultant, in partnership with my incredible friends at Studio Marylou, was to refine the branding so the messaging and imagery—no matter the topic—could be experienced clearly and meaningfully. Thoughtful, poised, uncluttered creative amplifies without overwhelming, ultimately leading to more connection.

We wanted to invite readers along on the company’s B Corp journey, with transparency and a sense of accountability. Essential to this process is explaining—in digestible, social-friendly nuggets—what’s what and why.