creative lead, senior copywriter & editor, photographer
MONA Y. LEE CONSULTING, 2008–PRESENT
As a copy consultant and photographer, I get to partner with brands, big and small, leading, guiding, and executing projects both internal (creative branding) and external (creative branding in the wild).
Current and past work includes sustainability and DI&B-related campaigns, creative branding, content development and refinement, rebrands and brand launches, as well as photo and copy execution for clients like The House of LR&C (LITA by Ciara, Good Man Brand, HUMAN NATION), United Way, Nordstrom, Body Double Jewelry, and For Life Juice.
Guide development of brand voice, brand decks, style guides, content, and editorial strategy
Lead, concept, and execute campaign and marketing materials
Occasionally ghost write
Make editorial, portrait, and art-based imagery
interim messaging director
AMAZON, 2019–2020
Evolved and optimized voice and tone guidelines, messaging systems, UI strings, and copy-related processes
Ensured the best CX possible by regularly liaising and collaborating with producers, creatives, marketers, merchandisers, legal teams, and QA specialists located around the world
Championed the case for brand strategy and systems, as well as testing for more relevant data to better inform said strategies
Provided low- to high-touch copy consulting, writing, and editing assistance on a diverse array of projects across the Prime Video and Amazon Studios landscapes
senior copywriter & editor, creative strategy
MICROSOFT, 2018–2019
Advised on all things copy and content strategy; governed the editorial brand deck
Advocated for brand and campaign evolution, A/B testing, resources for new UI features and functionality, editorialized content, and more dynamic user experiences
Worked closely with design, art direction, and stakeholders to concept and oversee execution
Grew junior writers and regularly edited/reviewed the work of other writers and strategists
co-owner & photographer, weddings & engagements
MAX & SAM PHOTOGRAPHY | 2012–2019
I was one-half of a duo that willingly documented tear shedding, secured boutonnières, got sprayed by cans of PBR, and plunged headfirst into seas of flailing dance-floor limbs. I was also:
A Jane of All Trades, carrying everything anyone might need when getting their photo taken
Great at employing acrobatic flexibility when faced with the unexpected (which was always)
Planning consultant, day-of counselor/nerve soother, marketer, brand designer
senior copywriter & editor, creative/special projects & designer collections
NORDSTROM, 2015–2018
Received the peer-nominated, CMO-selected Nordstrom All Star award
Strategized big ideas, led content development (including some photography), and owned omni-channel copy deliverables for Designer Collections, Wedding Suite, plus behemoth projects like the Nordstrom x Nike concept shop, Pop-In@Nordstrom shops, high-profile designer campaigns, and biannual Fashion Week experiences
Conducted interviews, produced strategy decks and other internal resources, revamped editorial voices
Reevaluated, tested, and optimized the email platform to create more engaging marketing content which resulted in consistent increases in YOY demand
Worked closely with design, UX, merchandising, strategy, and other partners to produce evocative, seamless user experiences
Helped grow junior writers
marketing copywriter, x-division
NORDSTROM, 2014–2015
Brainstormed and executed all copy deliverables for large campaigns (site placements, emails, blog content, social media, video captions, ads, print, signage)
Worked closely with design, UX, merchandising, and strategy to produce seamless user experiences
Wrote weekly site content, emails, and ads for several divisions and brands, flexing tone for each target audience
Produced A/B testing versions for ads, emails, and campaigns
Regularly contributed fresh copy and photography to the Nordstrom blogs, and produced creative strategy decks, guides, and glossaries
product copywriter, beauty/skincare & women
NORDSTROM, 2012–2014
Wrote concise yet evocative product copy for various divisions and brands, tactfully inserting key words and phrases for SEO value without diminishing the pliant Nordstrom voice
Collaborated with the proofing team to establish new house style standards
Updated and launched copy voices for new brands and departments (like Topshop and Savvy)
Worked closely with buying and operations teams in order to write tens of thousands of copy pieces a year while accommodating a 30% YOY growth in volume
service manager
WELLS FARGO, 2008–2012
Built a diverse team of tellers and bankers, managed banking operations and regulatory performance (including year-round audit prep), developed and maintained meaningful client relationships while growing the business
Developed a high-performing team and guided team members’ growth and career development
Promoted a culture of camaraderie, service, and attention to detail
Provided well-rounded financial advising to meet a diverse range of lifestyles and needs
Received Wells Fargo’s highest retail award