creative lead, senior copywriter & editor, photographer       

MONA Y. LEE CONSULTING, 2008–PRESENT

As a copy consultant and photographer, I get to partner with brands, big and small, leading, guiding, and executing projects both internal (creative branding) and external (creative branding in the wild). 

Current and past work includes sustainability and DI&B-related campaigns, creative branding, content development and refinement, rebrands and brand launches, as well as photo and copy execution for clients like The House of LR&C (LITA by Ciara, Good Man Brand, HUMAN NATION), United Way, Nordstrom, Body Double Jewelry, and For Life Juice.

  • Guide development of brand voice, brand decks, style guides, content, and editorial strategy

  • Lead, concept, and execute campaign and marketing materials

  • Occasionally ghost write

  • Make editorial, portrait, and art-based imagery

interim messaging director

AMAZON, 2019–2020

  • Evolved and optimized voice and tone guidelines, messaging systems, UI strings, and copy-related processes

  • Ensured the best CX possible by regularly liaising and collaborating with producers, creatives, marketers, merchandisers, legal teams, and QA specialists located around the world

  • Championed the case for brand strategy and systems, as well as testing for more relevant data to better inform said strategies

  • Provided low- to high-touch copy consulting, writing, and editing assistance on a diverse array of projects across the Prime Video and Amazon Studios landscapes

senior copywriter & editor, creative strategy    

MICROSOFT, 2018–2019

  • Advised on all things copy and content strategy; governed the editorial brand deck

  • Advocated for brand and campaign evolution, A/B testing, resources for new UI features and functionality, editorialized content, and more dynamic user experiences

  • Worked closely with design, art direction, and stakeholders to concept and oversee execution

  • Grew junior writers and regularly edited/reviewed the work of other writers and strategists

co-owner & photographer, weddings & engagements      

MAX & SAM PHOTOGRAPHY | 2012–2019

I was one-half of a duo that willingly documented tear shedding, secured boutonnières, got sprayed by cans of PBR, and plunged headfirst into seas of flailing dance-floor limbs. I was also:

  • A Jane of All Trades, carrying everything anyone might need when getting their photo taken

  • Great at employing acrobatic flexibility when faced with the unexpected (which was always)

  • Planning consultant, day-of counselor/nerve soother, marketer, brand designer

senior copywriter & editor, creative/special projects & designer collections

NORDSTROM, 2015–2018

  • Received the peer-nominated, CMO-selected Nordstrom All Star award

  • Strategized big ideas, led content development (including some photography), and owned omni-channel copy deliverables for Designer Collections, Wedding Suite, plus behemoth projects like the Nordstrom x Nike concept shop, Pop-In@Nordstrom shops, high-profile designer campaigns, and biannual Fashion Week experiences

  • Conducted interviews, produced strategy decks and other internal resources, revamped editorial voices

  • Reevaluated, tested, and optimized the email platform to create more engaging marketing content which resulted in consistent increases in YOY demand

  • Worked closely with design, UX, merchandising, strategy, and other partners to produce evocative, seamless user experiences

  • Helped grow junior writers

marketing copywriter, x-division       

NORDSTROM, 2014–2015

  • Brainstormed and executed all copy deliverables for large campaigns (site placements, emails, blog content, social media, video captions, ads, print, signage)

  • Worked closely with design, UX, merchandising, and strategy to produce seamless user experiences

  • Wrote weekly site content, emails, and ads for several divisions and brands, flexing tone for each target audience

  • Produced A/B testing versions for ads, emails, and campaigns

  • Regularly contributed fresh copy and photography to the Nordstrom blogs, and produced creative strategy decks, guides, and glossaries

product copywriter, beauty/skincare & women

NORDSTROM, 2012–2014

  • Wrote concise yet evocative product copy for various divisions and brands, tactfully inserting key words and phrases for SEO value without diminishing the pliant Nordstrom voice

  • Collaborated with the proofing team to establish new house style standards

  • Updated and launched copy voices for new brands and departments (like Topshop and Savvy)

  • Worked closely with buying and operations teams in order to write tens of thousands of copy pieces a year while accommodating a 30% YOY growth in volume

service manager

WELLS FARGO, 2008–2012

  • Built a diverse team of tellers and bankers, managed banking operations and regulatory performance (including year-round audit prep), developed and maintained meaningful client relationships while growing the business

  • Developed a high-performing team and guided team members’ growth and career development

  • Promoted a culture of camaraderie, service, and attention to detail

  • Provided well-rounded financial advising to meet a diverse range of lifestyles and needs

  • Received Wells Fargo’s highest retail award