I WEAVE BRAND STORIES. From the aptly named Creative Projects team at Nordstrom come (among many other things) monthly, collaborative Pop-In Shops. Fast-paced and ever-evolving, we are a concentrated niche team tasked with breaking walls, concepting multiple shops at any given moment, harnessing new technologies, and making stuff happen with speed, precision, and really high standards.
ALL ABOUT GIRL POWER, this was a high-energy, motivational, and interactive multimedia campaign. We wanted her to throw down the gauntlet and strive to become a better version of herself while never forgetting to celebrate her inherent strength. We featured and messaged our hella cool buy, exclusive giveaways, and a blooming-good site experience (really, the flowers bloomed in the background; if it wasn't such a heavy load I would have included that in here, too).
My copy deliverables included, but were not limited to: a full-scale digital site experience (strategic site placements, mobile/tablet alts, several weekly emails, Facebook ads, external static/flash ads), in-store signage (way-finding, windows, table, photo booth instructions, disclaimers), catalog assets, video captions, and engaging contest stipulations.
THIS WAS OUR HIGHEST EARNING SHOP at the time, with additional KPI including over 8 million impressions over a four-week run and features in 15 external publications like Self and The Wall Street Journal.
CHALLENGES FOR MIND AND BODY was our rally cry. We spoke to a younger demographic and loosened up our vernacular in the process.