I LOVE ME A CONCEPT SHOP. From the aptly named Creative Projects team at Nordstrom comes (among many other things) new and unexpected shop-in-shops.
THIS IS NORDSTROM x NIKE, a no-boys-allowed club intended to celebrate hot drops, fashion, feminine/non-binary creatives, and sneakerheads who don't always feel welcome in the conventional, male-dominated shoe-game sphere.
I brainstorm, interview people (CEOs, models, real people, photographers), and execute all multi-channel copy deliverables for our damn-near-monthly updates and overhauls, deliverables for which include digital landing page experiences, emails, ads, print/signage, and more. I also set the tone—a little more brash, colloquial, honest, youthful—because this is definitely meant to speak to a less-than-typical Nordstrom shopper.
YEAR ONE'S IN THE BAG, and we've been renewed! We're working closely with Nike to keep serving up covetable product and exclusive editorials.
HIGHLIGHTS ahead; keep on scrollin'...
AIR MAX MONTH 2018
THE 1 REIMAGINED COLLECTION
CORTEZ BY A.L.C.