I CONCEPT AND EXECUTE HIGH-PROFILE CAMPAIGNS. Every year, industry mavens and top-tier clients turn out for Nordstrom's exclusive, invite-only Designer Preview event to benefit the Seattle Art Museum. For the first time, we executed a day-after, full-spread experience of the Impressionism-inspired project—in addition to direct mail invitations, site placements, and VIP emails.
Beyond producing all copy deliverables, I strapped on my cameras and photographed the runway show, behind-the-scenes backstage moments, and cocktail hour for our extensive online recap. (Small highlight: a model hugged me; small lowlight: mingling with loads of stunning humans isn't always super-great for your ego.)
Printed invitations were mailed directly to clients. Prior to the event, coming soon messaging was deployed via targeted emails. Once the recap content was live, additional emails were sent to highlight the new page. These emails garnered some of the highest open and click-through rates for the division.
THE FINAL RECAP included a mad dash to plug + play imagery, quotes from guests, and appropriate product assortments into a rough wireframe prepared prior to the event.